Indiana became the latest state to launch online sports betting.
Several sportsbooks, including ones from DraftKings and BetRivers, went live today, according to Crossing Broad.
While it has been known from some time that mobile sports betting would come to the Hoosier State, the rollout has been unexpectedly quick.
Two sportsbooks launching on the same day, followed by a third in FanDuel sometime next week, sees a smooth rollout when compared to states like Pennsylvania and West Virginia, which had fits and starts, and even a stop.
Part of the reason is due to Indiana favorable tax rates for gambling operators. 9.5% is the amount sportsbooks need to pay on revenue. The license fee is only $100,000. This is a super favorable market for operators, which are now quick to pounce with Week 5 of NFL coming up.
It will be interesting to see which sportsbook gets out ahead of the game, since the two leaders from New Jersey, DraftKings and FanDuel, will be live in the early going. Other entrants expected to enter the market are PointsBet, FOX Bet and William Hill later this year or in 2020.